Designing unity, resilience and new beginnings

Overview
After the devastating fires in Pacific Palisades and Santa Monica, the local community came together to rebuild a sense of strength and belonging.

Case Story
To support this movement, we developed a visual identity that symbolized survival, renewal and community pride.
Through carefully crafted graphic elements, icons and a patriotic yet modern tone, we created a design language that could live across merchandise, newsletters and local campaigns.

The result was a recognizable and meaningful expression of togetherness, giving residents a shared symbol of hope and recovery.