From sea to strategy - supporting a legendary fishing brand in Europe

Overview
Grundéns is a world-renowned professional and recreational fishing brand, founded in Sweden with its headquarters in Seattle, USA.

Case Story
Linus first joined Grundéns as Marketing Manager for the EU and EMEA regions, leading the brand’s European presence and growth strategy.

Even after moving on to new ventures, the collaboration continued, with supporting Grundéns in developing its European brand imagery, digital presence, and long-term growth initiatives.

Together, we have strengthened the company’s visibility and connection with the European market while maintaining the authenticity and craftsmanship that define the Grundéns legacy.